As the winter chill sets in, you may notice your skin feeling drier, itchier, and more sensitive than usual. You’re not imagining it. The cold air and low humidity that come with winter can wreak havoc on your skin, increasing something known as transepidermal water loss (TEWL). Let’s dive into why this happens and what you can do to keep your skin healthy and hydrated all season long.

What is TEWL?

Transepidermal water loss (TEWL) refers to the amount of water that evaporates through the outer layer of your skin. In winter, the combination of cold air outside and dry, heated air inside creates the perfect storm for increased TEWL. Without enough moisture in the air to keep your skin hydrated, your skin’s barrier becomes compromised, leading to dryness, flakiness, and even irritation or itchiness.

The Importance of a Strong Skin Barrier

Your skin’s barrier acts as a protective shield, keeping moisture in and environmental stressors out. When this barrier is weakened by harsh winter conditions, it’s not just water loss you need to worry about—your skin also becomes more susceptible to irritation and sensitivity. That’s why nourishing and repairing your skin’s barrier is key to combating winter dryness.

Meet Your Winter Skin Savior: The Fatty

Enter The Fatty, your new go-to for banishing winter skin woes. Named for its impressive 70% concentration of Omega 3 and 6 fatty acids, The Fatty is a bodycare powerhouse that intensely nourishes and repairs your skin in just a few swipes.

Here’s what makes The Fatty stand out:

• Locks in Moisture: The cute pink stick may look unassuming, but it delivers big results. The Fatty creates a top coat layer on your skin that seals in hydration and prevents TEWL, keeping your skin soft and supple even in the harshest conditions.

• Repairs the Skin Barrier: While the outer layer locks in moisture, the fatty acids in The Fatty work beneath the surface to repair and rebuild your skin’s barrier. This two-pronged approach ensures long-lasting hydration and resilience.

• Gentle Yet Effective: Fragrance-free and approved by the National Eczema Association, The Fatty is safe for even the most sensitive skin. Whether you’re dealing with dryness, irritation, or eczema, this product has got you covered.

Tips for Fighting TEWL This Winter

In addition to incorporating The Fatty into your bodycare routine, here are some other tips to help combat winter dryness:

1. Use a Humidifier: Add moisture back into the air to create a skin-friendly environment.

2. Avoid Hot Showers: Opt for lukewarm water instead, as hot water can strip your skin of its natural oils.

3. Moisturize Immediately: Apply moisturizer or The Fatty right after cleansing to lock in hydration.

4. Choose Gentle Products: Harsh cleansers and exfoliants can further weaken your skin barrier. Stick to products that are gentle and nourishing.

Winter may be tough on your skin, but with the right products and habits, you can keep dryness and irritation at bay. The Fatty with its formulation and barrier-repairing abilities, is your winter bodycare essential. Don’t let the season get the best of your skin—fight back with hydration, nourishment, and a whole lot of fatty acids!